Do you ever feel like you’ve been living under a rock?? I consider myself fairly well read and abreast of current events, but I crashed back to earth recently while at a blogging conference on the Gold Coast. The loud thud of my ass hitting the floor was the wake-up call I needed to remind myself how truly blessed I am and how little effort is required by every able person to make a difference in this world. Thankyou.
I was super excited to be attending my first ProBlogger (#pbevent) on the Gold Coast recently. 500+ bloggers, workshops, catering, Friday night drinks…..YAY!! 🙂 The day was tracking as expected – information overload, brain starting to hurt, in need of more coffee when some dude called Daniel Flynn kicked off the final plenary session of the day. I had seen bottles of Thankyou water about the place for years and had never given it second thought. This is embarrassing to admit, but my internal dialogue probably went something like ‘sigh, another charity’.
I had never heard of Daniel Flynn before that speech….but now I have and he’s a champion. Thankyou.
Anyhoo, Daniel had 500+ people feeling incredibly emotional and close to tears almost immediately and kept us there for close to an hour. In a nutshell, Thankyou was founded in 2008 by a small group of mates determined to solve the global water crisis. Their mission was to fund global water projects to ensure everyone has access to safe drinking water and their vehicle to do this – selling bottled water, something us Aussies have an obsessive penchant for.
8 short years later, they have over 40 products (including water, body care and nappies*) in over 5000 outlets across Australia and 100% of the profit goes to funding food, water, health and sanitation programs across the globe. Below are some of their jaw-dropping stats from their website:
$4.1M has been given to a myriad of initiatives (as of May 2016)
194,736 people now have access to safe drinking water (as of May 2016)
100,287 people now have food in their tummies (as of May 2016)
313,093 people have had access to hygiene and sanitation services (as of January 2016)
My pen and notebook were inspired by Daniel’s speech. Thankyou.
The vibe in the room was electric. Hundreds of people (myself included) were immediately thinking:
How can I help??
What can I do??
The cynics out there would say….not much. However, big change can happen when lots of able people take small action. I am now one of those people. Thankyou.
Let’s not forget, Daniel’s speech was delivered to a room full of bloggers, some of which have ENORMOUS reach. Some of the bloggers on the room have FB followings of between 500k – 1M people and there would have been dozens with more boutique followings of 100 – 200k 😉 I will be booking a front page ad in the Tiser when I get to 500! Anyhoo, I digress.
An hour later at the cocktail party, unsurprisingly, Daniel had a swarm of admirers buzzing around him pledging support by leveraging the ‘people power’ of their tribes. AWESOME!! At one point, I was standing ‘in the circle’ but was too chicken to introduce myself and say hello (note to self – work on this!) but I would bet a can of coke (or a bottle of Thankyou water) that the Thankyou cause is on track for another big surge in support #thepowerofbloggers. This warms my heart. Thankyou.
Thankyou. Chapter One
During the presentation, I had a niggling thought – how do you scale a business that gives away 100% of its profits?? Luckily, Thankyou is one step ahead. Cue #chapterone. Chapter One is the story of Thankyou and in the company’s true philanthropic style, Chapter One is ‘paywhatyouwant’. You can pay $5 or $50. I’ve only read the first few pages, but I’m hooked. There is an amazing video about Chapter One – trust me, it’s worth all of the 8 minutes. Thankyou.
Brooke takes action
On my last trip to Coles, I was a woman on a mission. I walked out with Thankyou handwash. Nappies were also on the list, but they had every size but the one I needed. I have checked 3 Coles and 1 Woolies and I still can’t get a hold of ‘Little Champion’. Grrrrrr. I’ll keep looking though. Yes, I might pay a couple of dollars more, but I can, so I will. If I do and you do, my mate does and your mate does, those stats listed above just get better and better. Thankyou.
Because I was blissfully unaware of the Thankyou story until recently, it suggests to me that others might be too. Get on. Spread the word. When you close this window, go back to my FB post and share my blog with your friends. Check out the Thankyou website. There are bound to be others like me who don’t know about Thankyou today, but they will be telling someone else about it tomorrow. Thankyou.
I would love to hear about your Thankyou experience. Do you use their products?? Have you heard about them?? Please let me know. If we all do what we can, we can make a bloody big difference.
*I felt like a manipulated chump when Daniel started talking about the recent launch of their nappy range in Australia. Thankyou nappies have been stocked at my local Coles for several months (clearly not in my daughter’s size)…but have been relegated to the bottom shelf…looking dishevelled….meaning they rarely move. I know that American nappy giant Pampers has tried many times to enter the Australian market…unsuccessfully. Extra kudos to Thankyou for even get their nappies on the shelves – there is also a great back story too how they made this happen.
Anyhoo, the ‘big player’ in Australia has taken every opportunity to sabotage the launch of Thankyou nappies with repeated campaigns of ‘pantry filling’ i.e. offering bulk nappies for insanely cheap prices….so the unsuspecting consumer wouldn’t look twice at any other alternatives. And I fell for it…over and over again – hook, line and sinker! I remember seeing nappies for $23 a box at one point and my instant reaction was CHA CHING!!! Suffice to say, my eyes have been firmly opened to the tactics associated with ‘big business’. While I hope our family is coming to the end of the ‘nappy journey’, there is a new sheriff in town and that sheriff is Thankyou.