Today I’m the Birthday Girl, but as a kid, I resented having a birthday on 8 July. My 2 gripes were these: One, It’s stinking cold!! I envied my friends who got to have pool or garden style birthday parties. And two, my birthday (and therefore my parties) were always in the school holidays. There was always a kid (or 3) who went away religiously in July and couldn’t partake in my festivities.
However, the considerably older (and hopefully wiser) Brooke now realises how much time I wasted moping around feeling hard done by. My understanding Mum did the best she could (weather wise) and I became the queen of the ‘ten pin bowling’ birthday!!
So what did I go and do?? I cursed my eldest daughter Giuliana with the same plight – her birthday is 3 days after mine. Oh well, she’ll get over it….eventually.
Anyhoo, while you don’t need to tell me twice to eat cake, the notion of receiving presents has lost its appeal. Why?? Because at 35 I have everything I need or want. I’ve been earning my own money since I was 15 and if I see something I want (within reason) I just go and buy it. Don’t get me wrong, diamonds and Chanel No.5 will always be gratefully received, but it feels like my generation are busy going all ‘Kon-Mari’ on their stuff and embracing minimalism to the max.
However, I’ve noticed a growing trend over the years with loyalty programs offering bigger and better rewards on your birthday. I’m not just talking about a generic e-card destined straight for the trash folder, but real money and real value with limited or no terms and conditions. I know!! No fine print trapping you into spending $100 just to use a measly $5 voucher.
Birthday Vouchers from your favourite brands
Funk Waymouth Street used to be my daily coffee hit before my consulting client moved to new digs. I’m a big fan of the Rewardle app and Funk emailed me to say there is a piece of birthday cake in their cabinet with my name on it – I don’t even need to buy a coffee but, of course, I will. Thanks, Funk 🙂
$10 Myer Voucher
Good old Myer. I think the voucher used to be $20 in years gone by but I’m still happy to receive their generous gift for being a member of their Myer One program. Thanks, Myer.
$10 Bonds Voucher
Get on Bonds!! I thought I might struggle to use this one by the deadline but a quick look in the online clearance section and I found a $12 pair of leggings for my 17-month-old. With free shipping Australia wide my PayPal account took care of the rest – ching-ching! Thanks, Bonds.
$20 Sportscraft Voucher
Sportscraft is one of my favourite stores; their clothes are just beautiful. I’ll have no trouble putting my voucher towards something lovely instore or online. Thanks, Sportscraft.
$50 Freedom Voucher
Winner, Winner, Chicken Dinner!! We recently bought a couple of bookcases and it was worthwhile joining the MyFreedom reward program to maximise the discount. This one is a paid program ($99 for 2 years membership) but in addition to the discounts on both RRP and sale items, you get a $50 credit to spend in store on your birthday. Let’s go shopping! Thanks, Freedom. 🙂
Prior to the emergence of Stocard, I would politely decline the offer to join any more reward programs; my Costanza wallet couldn’t take it! However, since I started using the app I’m ‘open for business’ and on several new mailing lists. If you have a favourite reward program that offers genuine value, head to the List and Assist FB page and share it with the L&A family. I can’t wait to see who you recommend.
In the meantime, ‘Happy Birthday to me, Happy Birthday to me….’